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GasBuddy News Article

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Florida Legislature to vote on letting corporations buy spac

Miami Herald -- ALLAHASSEE -- A Nike swoosh or the Golden Arches might one day call to consumers from the back of your car.

The legislation that could allow some companies to stamp their corporate logo on Florida license plates as a way to bring in some cash for the state -- and save drivers some money -- is likely to get a vote in a Senate committee next week.

The vote is likely this coming week after the Senate Transportation and Economic Development Appropriations Committee adds the language to a shell bill that will be before the committee, said its chairman, Sen. Mike Fasano, who floated the idea a few weeks ago.

``We're going to have to approve them,'' likely on a case-by-case basis, Fasano said. ``We certainly don't want the Pussycat Lounge on somebody's tag.''


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Submitted Mar 13, 2010 By: fordmexico
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kelsielee
Champion Author Atlanta

Posts:3,266
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Message Posted: Mar 14, 2010 7:28:37 PM

It could become a slippery slope when they decide which companies can advertise on license plates and which can not. While most citizens may agree that the Pussycat Lounge should not be accepted on license plates, some other companies might get rejected that are not so clear cut.
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Sneakers55
Champion Author Houston

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Message Posted: Mar 13, 2010 8:57:14 AM

I don't particularly like the idea but then you can get just about anything in Texas if you're willing to pay extra.
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DerHahn
Champion Author Illinois

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Message Posted: Mar 13, 2010 8:00:30 AM

welcome to corporate america. do you get fined if you remove the company logo from your plate? probably as that would be altering the license plate.
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rsm315
All-Star Author Detroit

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Message Posted: Mar 13, 2010 6:57:04 AM

That just silly
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VDubBill
All-Star Author Jacksonville

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Message Posted: Mar 13, 2010 6:40:23 AM

The Tallahassee Democrat article, Florida license plates may become profitable ad space, states that it could be $30-35 dollars a tag (rates went up about 35% last September). That seems way high for advertising. Maybe that's the number he saw at the PowerPoint presentation but I don't expect the real number to be that generous. The Tallahassee article also stated there might be a rollback of the driver license fees. That could be a problem too. A big deal was made last August to renew now to avoid the increased fees. I see a lot of mad people wanting a refund on the issuances since September.
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silverfox63
Champion Author Michigan

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Message Posted: Mar 13, 2010 5:15:54 AM

They will try anything to generate money for the state. I wonder how many people living in Florida will like this idea?
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